YoPRO Epic Challenge
I led the social media strategy for Danone's new brand, YoPRO, a protein yogurt for athletes. Our challenge was to raise brand awareness and grow their community.
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I led the social media strategy for Danone's new brand, YoPRO, a protein yogurt for athletes. Our challenge was to raise brand awareness and grow their community.
1,600 volunteers, more than 100 skins, and two months of tattooing to create something irreversible: the first animated short film made entirely with tattoos. 'Hunt or Be Hunted,' a 2016 campaign by Jägermeister, turned human bodies into stop-motion frames, translating the brand's philosophy of instinct and commitment into a physical medium. Over two months, participants were tattooed with fragments of an illustrated narrative, later photographed and sequenced into a film. I led the social media strategy for the campaign in Spain as part of VICE Virtue, focusing on amplifying the process as much as the final piece—documenting the people, endurance, and scale behind each frame to drive cultural relevance and sustained engagement.
At SAE Institute, I was responsible for leading the center's communications to attract new students to its Creative Media programs. My role focused on shaping the brand's messaging across digital channels and supporting the repositioning and rebranding of the institute to better connect with prospective students and the creative community.
I collaborated on the Top Manta project during its fundraising phase, supporting the storytelling and visibility of the campaign that helped the collective of street vendors in Barcelona launch their own clothing brand. The initiative mobilized public support and raised the capital needed to start a social fashion project built around dignity, self-employment, and migrant rights.
I led the content strategy, brand voice, and social media for ZIGChain Summit 2026 — the brand's flagship event in the Web3 space. My role covered the full communications arc: from pre-event build-up and speaker amplification to live coverage and post-event content. The goal was to translate complex blockchain concepts into community-driven storytelling, positioning ZIGChain as a thought leader within the Web3 ecosystem while driving engagement across channels and expanding the brand's reach beyond its existing audience.